A performance marketing system designed to generate more qualified enrollment opportunities.
We connected Google Ads management, HubSpot lead automation and a reusable landing page system, giving Wall Street English a more efficient path from paid search to qualified enrollment conversations.
- +187%
- qualified leads
- -42%
- cost per qualified lead
- 5×
- faster landing page launches
The challenge
Media investment was growing, but lead quality varied, new landing pages took weeks to produce and the relationship between campaign spend and enrollment outcomes was difficult to evaluate inside the CRM.
Systems we built
Connected capabilities designed around the client's workflow, customer journey and commercial priorities.
- Connected performance marketing framework across the enrollment journey
- Google Ads account architecture and optimization program
- HubSpot pipeline, lifecycle stages and lead-management automation
- Reusable landing page system for faster launches and testing
- Closed-loop reporting from initial click to enrollment outcome
The methodology
A clear path from diagnosis and delivery to measurement and continued improvement.
Journey and Channel Strategy
We mapped the enrollment journey, priority audiences and offers, then defined how Google Ads, HubSpot and landing pages should work together as one acquisition system.
Prioritized Roadmap
The roadmap sequenced the Google Ads restructure, HubSpot automation and landing page rollout, with clear measures for lead quality and acquisition efficiency.
Campaign and CRM Delivery
We restructured Google Ads, configured HubSpot lead routing and nurturing, and delivered a landing page system that reduced the time needed to launch conversion-focused pages.
Lead Quality Measurement
Leads were scored and tracked from the first click through HubSpot lifecycle stages, giving the team clearer cost-per-qualified-lead data by campaign, keyword and page.
Commercial Reporting
Weekly and monthly reporting brought spend, lead quality and pipeline movement into one view to support faster commercial decisions.
Lead Re-engagement
Segmented remarketing re-engaged site visitors and unconverted leads according to their stage and area of interest.
Project evidence
Screenshots and recordings from the delivered platforms, campaigns and workflows.
The result
Wall Street English gained a more accountable enrollment marketing system, with stronger lead quality, a lower cost per qualified lead, landing pages launched five times faster and clearer visibility from paid media to pipeline outcome.
Services involved
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