A connected e-commerce platform bringing the store, tracking, customer communication and paid media together.
We rebuilt The Green Roasteries' online store on modern technology and connected end-to-end tracking, a management dashboard, payments, email and WhatsApp flows, product content and performance advertising across Meta and TikTok.
- 3.1×
- blended ROAS
- +175%
- online revenue
- 360°
- tracking coverage
The challenge
The existing store relied on aging technology and disconnected tools. Tracking was unreliable, orders and marketing data were difficult to review together, customer communication required manual effort and the creative did not consistently reflect the product quality.
Systems we built
Connected capabilities designed around the client's workflow, customer journey and commercial priorities.
- Modern e-commerce store replacing the legacy platform
- End-to-end tracking and marketing attribution
- Unified website and commerce management dashboard
- Payment, email and WhatsApp integrations
- Brand-aligned product content and video production
- Meta and TikTok advertising optimization program
The methodology
A clear path from diagnosis and delivery to measurement and continued improvement.
Commerce Strategy
We assessed the store, customer journey, data and media channels, then defined a connected commerce strategy covering the platform, measurement, content and advertising.
Implementation Roadmap
The roadmap sequenced the store rebuild, tracking, dashboard, payment and communication integrations, followed by content production and paid media optimization.
Platform and Campaign Delivery
We launched the new store, implemented tracking and the management dashboard, connected payment, email and WhatsApp flows, produced product content and rebuilt Meta and TikTok campaigns.
Commerce Measurement
The tracking framework brought revenue, return on ad spend, retention and journey drop-offs into one view by product, channel and creative.
Performance Reporting
Clear reports connected campaign and creative performance with online revenue, guiding ongoing budget and content decisions.
Retention Activation
Purchase and browsing signals supported relevant remarketing and retention journeys across Meta, TikTok, email and WhatsApp.
Project evidence
Screenshots and recordings from the delivered platforms, campaigns and workflows.
The result
The Green Roasteries now operates a connected commerce ecosystem spanning the store, measurement, customer communication and advertising. The new foundation has supported stronger online revenue, a 3.1-times blended ROAS and clearer day-to-day management.
Services involved
Facing a similar growth or operational challenge?
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