A healthcare landing page and campaign journey designed around appointment bookings.
We created a reusable landing page system, structured the journey from paid media to appointment request, and introduced conversion testing and AI-assisted follow-up workflows to support faster, more consistent patient response.
- 2.6×
- booking conversion rate
- -39%
- cost per booking
- 72h
- from brief to campaign journey launch
The challenge
Campaigns directed prospects to generic pages that did not reflect the advertising message. Follow-up relied on manual effort, and the journey from first visit to booked appointment lacked a clear, measurable structure.
Systems we built
Connected capabilities designed around the client's workflow, customer journey and commercial priorities.
- Reusable healthcare landing page system on modern technology
- Conversion journey designed around appointment requests
- Connected advertising and campaign management framework
- Conversion rate optimization testing program
- AI-assisted workflows for follow-up and selected operations
The methodology
A clear path from diagnosis and delivery to measurement and continued improvement.
Offer and Audience Strategy
We clarified the offer, audience and message for each service, then designed a journey in which the ad, landing page and follow-up all supported the same appointment goal.
Conversion Roadmap
The roadmap defined the landing page architecture, journey stages, campaign structure and conversion testing priorities with clear measurement points.
Build and Launch
We built the landing page system, launched the connected advertising journey and implemented approved AI-assisted processes to support timely follow-up.
Booking Measurement
Pages, ads and journey stages were measured against appointment conversion and cost per booking, with structured experiments used to validate improvements.
Campaign Reporting
Decision-ready reports showed which campaigns and landing pages generated appointment requests, helping keep investment focused on the strongest performers.
Remarketing
Visitors who did not complete a booking could enter relevant remarketing journeys designed to bring them back to the appointment path.
Project evidence
Screenshots and recordings from the delivered platforms, campaigns and workflows.
The result
MahaDahlan now runs paid campaigns through a connected appointment journey, with landing pages, follow-up and conversion optimization working from the same plan. The system supported a higher booking conversion rate, a lower cost per booking and less manual coordination.
Services involved
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