SEO and AI Search Engine Optimization: The New Era
Search is changing forever. GEO (Generative Engine Optimization) is the new frontier. Unlike traditional SEO, which targets keywords like b2b search engine optimization to rank blue links, GEO targets AI comprehension. Your goal is to be the cited source in a ChatGPT, Perplexity, or Google Gemini answer.
Strategies for GEO Success
AI models crave authority and structured data. Seo web design services must now include robust schema markup that helps LLMs parse and categorize your content facts using their knowledge graph. Be direct. Be authoritative. Use statistics.
How to Write for AI:
- Answer First: Provide the direct answer to the query in the first paragraph.
- Cite Sources: Link to authoritative data to build your own trust graph.
- Structured Lists: AI models love lists, tables, and comparison charts.
The Content Authenticity Gap
As the web floods with AI-generated fluff, unique human insight becomes the most valuable ranking factor. Use personal anecdotes, proprietary data, and contrarian takes to stand out to both algorithms and humans.